How to Make your Business HQ More Accessible to the Public
Image is one of the most important things in the business world. The way you present yourself to a client is vital. You need to be well dressed. Well-groomed. Smelling nice and appearing friendly. The same goes for working with your colleagues. A good appearance translates to a positive impact and great opportunities.
But it isn’t just your image you need to be concerned about. As a business owner, the image of your company is extremely important. In every aspect. A good website. A creative logo. And a good-looking Business HQ.
Why an HQ is Important
Your HQ is the brain and heart of your company. And not every business will have an HQ that is open to the public. But for a lot of businesses, it is very important to have a frontward facing base of operations that is open to the public.
Customers and clients often like to do things face to face. Phone calls and emails are fine. But sometimes they are no substitute for in-person communication. And, as opposed to a website, your HQ is the physical embodiment of your company. It’s personage if you will. So that is why it is important to make your HQ as accessible to the public as possible.
The first way of making your HQ more accessible is decoration. Image is everything as we have said. So to that end, you want to avoid something too clinical and boring. Avoid lots of dull edges and boring colors. There is a reason people find hospital decor so depressing. Because it is practical instead of fashionable. So try to avoid that.
Reds, purples, blues, greens. All of these colors, when used right, are warm and inviting. Try to put in some nice furniture for a waiting area and decorate with art around the walls to give clients something to look at.
You will want to make sure your reception staff and all office workers who pass through the HQ are looking sharp as well. You could implement a soft uniform code. Basic guidelines to follow to ensure your staff is presentable. The idea behind all of this is to create a professional-looking atmosphere when clients enter. This will inspire confidence in them and increases your chance of bringing in new customers or keeping old ones. No one wants to do business with a company whose HQ looks run down and decrepit.
Image isn’t the only thing that matters when it comes to accessibility. You need to think about practical accessibility as well. Not everyone has the same functionality when it comes to movement/speech/hearing. It can be difficult for some people to navigate normal infrastructure.
So you might want to consider keeping a portable wheelchair ramp on site for those who need it. Or even installing a permanent one. You could also install audio stations for those who are sight-impaired.
Another great way to make your HQ more accessible is to have receptionists who are trained in sign language. Or an interpreter on staff ready to interpret for any hard of hearing customers. And you will want to ensure you have working elevators or escalators for those clients who find normal stairs too difficult to use.
In business, it is a given fact that to make money you need to spend money. It might seem pointless at times to sink so much money into an interior decoration or staff training for your HQ. Why waste money on something that isn’t sales or marketing? But at the end of the day, a good HQ is its own form of marketing.