Category: Technology

Apps, Technology

The 7 Companies Successfully Competing with Instagram 

Instagram has become one of the most popular sites on the internet and is one of the most downloaded apps on both the google play store and the app store. When Instagram was developed back in 2010 it was a whole new kind of social media experience as it is completely based around sharing photos instead of words. The first-ever photo that was posted on Instagram was posted by the developer Kevin Systrom and it was a photograph of a stray dog near a taco stand in Mexico. There are over a billion registered Instagram accounts making it one of the most used apps, it’s used for a whole variety of purposes. People use Instagram to post photos of what is going on in their lives from birthday parties to baby showers, but small businesses also use Instagram to market themselves and their products and due to the app’s popularity, there has become a whole new type of job – the influencer. There are individuals who have lots of followers on Instagram and they have become known as influencers. Influencers usually get asked by companies to promote their products to their followers as it helps the company to reach a large number of people, if you’d want to be an influencer but you don’t have a high enough follower count then you can Instagram follower kaufen to make your account stand out more to potential partners. Instagram is highly successful but it also has several competitors, if you’re interested in who is competing with Instagram then we’ve found out who its 7 biggest competitors are. 

Twitter

Twitter is Instagram’s main competitor. Twitter is another social media site that was developed back in 2006 by Jack Dorsey and it was he who sent the first-ever tweet back on the 21st March 2006. Twitter is based around sending short tweets that are capped at 140 characters, it is seen as a form of microblogging, users follow other accounts and whoever you follow on Twitter, you will see their tweets on your timeline. Everyone’s Twitter is always personal to them, if you’re interested in politics then you’ll be able to follow the accounts of people who tweet about politics, if you’re interested in football, you’ll follow the accounts of those who tweet about football, this makes your Twitter customized to you making it an enjoyable experience. Over 500 million people have sent a tweet making this a very popular social media site and surprisingly to some people, the individual with the most followers on Twitter is the former President, Barack Obama.  

Snapchat

Snapchat is other popular social media, over 70% of Snapchat users are under the age of 24 which means that in this area in particular they are successful in competing with Instagram. The app was launched in 2011 and in the last decade, it has attracted over 200 million users. Snapchat is mainly used for messaging but it is loved as there is a normal chat function as well as a popular photo function and on top of this it also has a story function, they actually added the story function to their app before Instagram did. 

TikTok

TikTok is one of the latest companies to be founded that is competing with Instagram as it was only developed back in 2016. This is another app that is mainly used by the younger generation, TikTok is preferred by most people than Instagram which means that Instagram is losing users. It is an app that allows you to post videos that you’ve made and you can follow other users to watch their videos too. 

Pinterest

Pinterest was launched back in 2010 and although it isn’t as popular as apps such as Snapchat, it is still successfully competing with Instagram. Pinterest is an image-sharing website, so it is similar to Instagram. Pinterest has some better functions than Instagram like being able to pin anything you like to various boards so it is all in one place. 

WhatsApp

WhatsApp was developed back in 2009, it was popular at the time and has continued to grow in popularity over the last 12 years. It is a free-to-use app and thanks to the great features on it like being able to send voice notes, host video chats, and send messages it has become the most popular texting apps. This is taking users who would have used Instagram’s chat function so is a big competitor for Instagram.  

Vine

Vine is mainly used for posting short videos which is very similar to Instagram so it splits the user’s time between the two companies making Vine one of Instagram’s biggest competitors. 

Facebook

This is Instagram’s biggest competitor as it shares all the favorite functions of Instagram, for example, posting photos, advertising, and messaging, and it is more popular than Instagram among older people.  

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Business, Technology

Growing your Business: When you need a Company Lawyer and Why 

As your business begins to grow in terms of the amount of revenue you’re bringing in every year your need for quality legal time on your side also grows, many small business owners would admit that having access to a company lawyer of some sort from the very start of your business dealings would be advisable. However, it is also understandable that not every business can afford to pay lawyers fees until they have grown from their early stages. As you begin to become more successful as a business owner you will have to deal with serious things like retail deals and contracts, having a lawyer allows you to be able to make sure that everything is as it should be in terms of offering a fair deal.  

If you are a business owner and you do not have a company lawyer then continue reading for more information on when to bring a lawyer into your team and how to find someone that is well versed in the laws that are relevant to your company.  

When to Invest in a Company Lawyer

When you initially introduce your business to the world and begin to gradually grow a base of loyal customers it can be easy to become wrapped up in making sure that everything is perfect and you forget about important milestones. If you do not already have a company lawyer I would say that a good time to get one would be once you have started bringing in enough money to comfortably cover the expenses and you begin to progress onto contracted brand deals or retail contracts. If you are not well versed in the law and the proper way to conduct a business then it is important that you have a lawyer onside to help and advise you and make sure you are doing everything you can to protect yourself and your business in legal respect.  

It may seem like another service you have to pay for but won’t actually need but in a scenario where you need legal representation of any kind it is always better to be prepared and not need it than left to defend yourself without professional guidance to make sure you are not being treated unfairly.  

What Does Having Legal Representation Do For Your Company?

Ensuring that you have professional legal representation and guidance in the form of a company lawyer means that your company will be able to navigate a variety of legal situations and contracts whilst making sure that every deal which is conducted results in a positive win for your business. If you were to go into these high-profile deals and contracts alone it is likely that you could miss a point in the small print that could limit your power and profits in the deal.  

Another great aspect of having a company lawyer would be that they will be able to assist you with effectively growing your business to the point where it is very successful and bringing in a  nice annual profit. Lawyers will be able to assist you with contacting influential industry figures by using their exclusive attorney leads to set up private meetings where you can discuss long-term contacts and secure a bright future for your business. All in all, having a lawyer onside in your company team provides a sense of security that no matter what situation you find yourself in with your business you will be able to make sure that you and your company assets are secure.  

How to Find a Quality Lawyer

Now that it has been made clear the sense of security that comes with having a company lawyer you should now be thinking about how to find a lawyer and company that you can trust to represent something as valuable as your personal business. The first thing that I would do is look for local offices in your area and I would say that sometimes the smaller companies with a select group of lawyers under their name are often the best, the smaller companies usually only take on a few clients so that they can make sure they are working with their customers closely and dedicating enough time to them on a weekly basis.  

You could hold interviews and advertise for the position which will give you the opportunity to have someone on one time to have a physical conversation with potential lawyer candidates, this will allow you to get a feel for their personality and judge whether or not they would be a good fit in your company. It is also always a good idea to request references from potential candidates to see how they have worked with previous customers and their success rate in the legal setting.  

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Business, Technology

Breaking Down 6 of the Greatest Advertising Campaigns Ever Made 

Cadbury’s Chocolate

 Cadbury’s have had some great adverts over the years but their most iconic would have to be the advert featuring a gorilla playing the drums to the iconic song Phil Collins, In The Air Tonight. This advert has absolutely nothing to do with chocolate but the iconic scene with Cadbury’s recognizable shade of purple in the background makes for a very interesting advert that is still spoken about to this day. One of the best moments in this advert would have to be the huge drum solo in conjunction with the unique scene of a gorilla behind the drums making this advert even more memorable. The advert itself was released in 2007 and remained on our screens for most of the year before it was replaced.  

Shreddies Cereal

 It seems that the best way to advertise food these days is to come up with the most outrageously unique concept to sell more delicious products. Shreddies are no exception to this with their unique advert showing comedic old ladies knitting every square of cereal. This advert was actually well done with the classic netted design of this cereal fitting perfectly with the story that they were knitted by grandmas. These lovable characters were on our screens for many years with Shreddies actually bringing out many more adverts featuring the Shreddies grandmas after the success of the original broadcast.  

One of the biggest reasons why this advert was so successful was because it had the potential to become a strong brand for the cereal that hasn’t really been achieved by other competing companies, by bringing a story and some context to the product Shreddies are likely to have had a huge sales boost as a result.  

Dumb Ways to Die

An iconic advertisement not about food that did very well when it was released was the iconic Dumb Ways to Die campaign for metro. This animated scene was very simple in design featuring cute characters and a catchy song detailing many comedic ways to die, the point of the advert was to highlight how stupid it is to play around with trains and train tracks by comparing it to many other obscene ways that you could risk your life. The message behind this advert is actually very serious however by taking that message and placing it alongside such a funny and catchy music video I feel that the impact is much more long-lasting. The success of this advertisement led to a second video being created and their success has gone so far that there are now multiple online games that are free to play under the franchise.  

Netflix

Another great advertising campaign that brought the company that made it a lot of success would have to be Netflix’s 2019 advertisement which featured an ordinary couple watching television. One person enjoys the intro song for a show and the other doesn’t and switches it over, this enrages the person and they begin attacking in the style of some of the characters within Netflix’s most popular shows. This advert has a great balance of comedy as well as showing off some of the most successful shows and movies that are available to watch on Netflix. This advert was quite unique but fits the concept of the services that are offered by Netflix very well. Netflix would have to be one of the most iconic streaming platforms available so a great advert is to be expected from them, in other news about Netflix people have been complaining about their limitations on cross country use, remedying this issue by finding the VPN services that work best with Netflix. 

Coca-Cola

The Coca-Cola adverts have developed into the one true sign that Christmas is finally here, everyone loves a good Christmas advert but Coca-Cola’s would have to be the most recognized as one of the eBay Christmas advertisements to ever be made. They are very simple in concept usually involving the arrival of the Coca-Cola Christmas trucks, what many people don’t know is that these adverts are released at the same time as the Christmas truck tour that occurs within the UK every year. When you see this advert remember to check out the website to see when the trucks will be in your city, you can visit Santa, enter a competition as well as get yourself some free coke cans, so what’s not to love?  

Elton John – John Lewis Christmas Advert

The final advert on this list would have to be the 2018 Elton John advertisement for John lewis, everyone waits for the John Lewis Christmas advert for so long and with so much anticipation that when this one was released there was a lot of controversies initially. The advert basically goes through a montage of Elton John’s life ending with the moment that he got his first piano for Christmas as a child, the idea that his family worked so hard to get him their shift that set up his future as a world-famous musician was a really touching moment that appealed to many people all over the world.  

 In my opinion, this would have to be one of the best John Lewis Christmas adverts as it combines a number of truly wonderful things, it has a gentle storyline, an iconic figurehead who already has a strong following, and some truly brilliant music to really bring the advert together.  

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Entrepreneur, Technology

Killer Tips for Bringing In New Clients in Construction 

Construction is one of the most competitive fields to work in. The construction market is saturated with construction companies which makes it extremely competitive and can make it difficult for construction companies to hold on to clients, especially if competitors are offering lower prices and it can be hard for new construction companies to gain clients. There is so much involved with a construction business including legal proceedings, paperwork, dealing with raw materials, negotiating prices with suppliers as prices often fluctuate, starting up projects, and delegating work efficiently, with all these responsibilities there is little time left for a construction company to focus on their marketing strategies. Without a successful marketing strategy, it is difficult for any company to draw in new customers, this should be highly prioritized for any construction firm wanting to bring in new clients. An example of a good marketing strategy is to figure out what your construction companies unique selling point is that sets you apart from the other companies. For example, if you have the best exclusive roofing leads then you should base your marketing around this as it is the selling point of your business. We’ve found some killer tips for if you’re struggling to bring in new clients, if you follow these, you’re bound to be successful. 

Visit Potential Clients

If you’re in the construction business, then you’ll be aware of how important customer service is in this industry as it is a highly relationship-dependent market. By visiting potential clients, you will be demonstrating that they mean a lot to you as a client and most people will be happy to pay for a great service like that. It makes it much more personal than sending emails and it makes the potential client feel valued and more likely to hire you and your construction company. If you can fit it into your schedule you should aim to meet with 5-10 potential clients every week, if you do this consistently then you’ll notice a growth in your client list in no time.  

Show Your Expertise

It is so important in the construction industry that if you know that you’re at the top of the game, you act like you’re at the top of the game and make sure that clients know it too. If you do what you’re meant to do and nothing else then you’ll be easily forgettable to clients, however, if you go above and beyond for your clients then they’re much more likely to remember you and to recommend you to friends and family. If you go above and beyond and solve any issues or problems that may occur, then you’re demonstrating your expertise and that’s a great reputation for your clients to spread for you.  

Go Online

As construction services can’t be provided online many construction businesses don’t bother with going online at all. However, this is a fantastic way to bring in new clients. Consumers today spend most of their time online, with the average screen time from the last year being close to 9 hours. As a business, you should take advantage of this knowledge and ensure that any information customers may require is on your website and if you have an inquiry form you should make sure you respond to inquiries within a couple of days. The internet is also the best place to advertise, if you pay to advertise your business on popular social media sites such as Instagram, then your adverts will reach hundreds of people every day. 

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Small Business, Technology

How the Haircare Industry Dominates The Marketing Scene 

When it comes to marketing any form of cosmetic product there are some important techniques to remember if you want your customers to respond positively with the advertising material you release. Nowadays there are strict ethical criteria that must be adhered to within the beauty world, with many things to consider before buying a product it is important that this information is displayed clearly enough for your customers to see.

Another great technique for advertising hair care products is to clearly convey what makes your products different from the others that are already available and how your products can have a unique effect on hair to improve its appearance and quality. An example of how a specialized brand should be advertising their products to their customers can be seen through the many hair loss prevention formulas that are out there, as any professional will tell you pep factor is a great alternative for hairloss, so a brand with a hair loss product should be clearly stating this within their packaging. Using specialist knowledge is a comfort to a customer as they can clearly see what each product will do as well as explaining which ingredients are good for a certain hair care issue.

 

Using the Right Models

One way that the hair care industry has managed to produce some of the most effective marketing material industry-wide would have to be their use of beautiful perfect models to help customers see what they can achieve. Within any advertising technique and industry, it is important that the results are shown within your marketing material, if you want to reach the big sales numbers then in order to encourage more people to buy your products then it has to be clearly shown to potential customers the benefits of using your brand. This technique of having perfect models in the campaign material for beauty products is effective as everyone wants to look their very best, and are more likely to buy something that promises to improve appearance.

 

Advertising Products With Natural Ingredients

In this world, it seems that there is a trend amongst the most sought after hair and skin care products with those that state to have natural ingredients within their formula seemingly doing much better. With this new trend in using products including natural ingredients, it seems that many beauty brands are jumping on the bandwagon and bringing out lavish new products with an array of fruit and herb extracts. If you are going to introduce products such as this then it is important that you do it properly, natural ingredients are great when they are not mixed with harsh chemicals that may not be the best to include. If you are going to market your products as natural then you must do right by your customers and ensure that you go for the ingredients that are going to genuinely help remedy an issue rather than looking for the most affordable option.

 

Clearly Stating What Your Products Can Do

Another way that the beauty and hair care industry has dominated the marketing scene is by keeping things relatively simple, some of the best marketing is that which has a clear message and is nice to look at rather than a hard to follow elaborate advertisement. In the short space of time where a person will be interacting with your marketing material, you should be clear and concise when it comes to telling what your products can do and why a person should buy them rather than looking at an alternative product.

 

Constructing the Perfect Marketing Material

I would argue that the most likely method in which the hair care industry has developed some of the most effective marketing is through their professional and eye-catching creative work. When you look at a hair care advert, particularly one with natural healthy ingredients the content is usually very pleasing for the eye as well as very clear in what the products can do to improve your hair. By keeping things very simple yet colorful and focussing on the purpose of the product there is no reason why a person within the product’s demographic wouldn’t buy it, causing an increase in revenue for the brand and industry.

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Business, Entrepreneur, Technology

How To Conduct a Thorough Business Interview 

There is one vital component that makes any successful company work. More important than the product. More vital than good marketing. And that is a good staff.

Your employees are the backbone of your company. Despite automation seeking to take jobs away from people, there will always be a need for human interaction in any profession. This is why it is important to make sure the staff working for you are on the ball and the right fit for the job offered.

Today we want to walk through all the things you need to know and do to conduct a thorough business interview. There is nothing scarier than attending an interview for a new job. But it can also be quite daunting having to interview people. Having to decide between them on who is the right fit for the job. And then the difficult task of telling the failed applicants the didn’t secure the job.

Preparation

The first step of the interview process starts long before you ever put out the job advertisement. You need to know exactly what the position entails and the type of person you want to be hiring. This means more than just knowing what qualifications they need and what skills. You need to know what type of person you want to be working for you. What energy and dynamic do you want them to bring. This is especially important if they are going to be integrating into a larger workforce.

After that, you need to put together all the information about the job. Pay rate and benefits. Working hours and the contract. You need to anticipate any questions the interviewee is going to ask and have an answer ready. Remember an interview is also a chance for potential staff to see if they even want to work for you.

After that you can put together the interview you will be conducting.

The Interview

First things first you need to know what questions you are going to ask. You can often find some basic starter questions floating around online. Stuff like going through their CV and making sure they know what they have on it. You’d be surprised how many people don’t know what they have on their CV.

You could then use this or that questions to get to know someone and see if they are a good fit for the work environment. Do they have a good sense of humor? Are they quick on their feet? Questions games are a great way to determine this.

You also want to run them through some hypothetical questions relating to the job positions. Some ‘What If’ scenarios are a fantastic tool to really get a sense of what type of worker they are and if they are right for the position.

Going In-depth

If you have done this right you will have had your interviewee’s CV ahead of time. To make sure you are carrying out a really thorough interview it is wise to do some digging into their references. References are the best way to validate if someone is telling the truth and is a good fit for your company. Don’t be afraid to ask them some really tough questions.

You also can do some internet digging on their educational background and previous places of employment. Read reviews and check school ratings. See if the places they are coming from are good enough.

During the interview make sure you grill your potential new staff. Keep things light, but serious. Ask them about their social habits as well. Do they drink? If so how often? Are they a smoker? This is important as smokers tend to take more breaks during a workday than non-smokers.

Another thing you should do is examine a person’s social media accounts. See what sort of things they are posting and what they get up to. Your staff is the face of your business. If they are debasing themselves online that can reflect very poorly on your companies reputation.

 

Remember. The interview process is vitally important to the success of your company. So don’t rush it. Take the time to make sure your new staff member is who you need.

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Business, Technology

Why Europe’s Business Priorities are so Different from the USA 

There is an endless list of differences between the USA and Europe. In fact, the two are extremely dissimilar in almost all walks of life, down to culture, fashion, food- nothing remains the same. This may seem peculiar, as the USA is basically a product of all those that have immigrated from Europe and other places around the world.

 

One of the main places that Europe and the USA differ tremendously is when it comes to business priorities. This is mainly down to the differing laws that each one has and current events occurring in each. Here is why Europe’s business priorities are so different from the USA.

 

Brexit

It had to be talked about so we may as well get it out of the way first. One of the main business priorities of Europe right now is amending its business laws in accordance with the difference that Brexit will make to how the business will operate. Once Brexit is completely settled and put into action, businesses with links to Britain will no longer be able to operate like it used to. Businesses that trade products in Britain will now have new taxes that they will have to deal with. There will also be an import tax for any products that are made in Britain and are sold in Europe. Because of this, one of the main focuses of Europe right now is finding new connections that they can exchange with within Europe. Doing this will mean that they won’t have to deal with mass inflation when trading and will alleviate a lot of the stress that businesses have been feeling over the last few years.

 

Something that European businesses are trying to do is create more homegrown produce, which will be much more sustainable than their regular trade deals. However, there is a slight problem that they have faced when trying to do this, which is an infestation of parasites in colder regions which is making it harder to grow local produce. However, they are working on overcoming this and there are plenty of sites such as apofraxeis24-antoniou.gr/symvoules-antimetwpisete-skoulhkia-sto-spiti/ that are offering tips on how to deal with these parasite issues.

 

Though the USA will experience minor changes because of Brexit, they will not be affected as much and will not have to make as many changes as Europe will. This means their priorities will be much different and they will be worrying about other things.

 

Cultural Events

Following on from the effects of Brexit. It would be impossible to ignore all the cultural changes that are happening in the USA right now that are changing the priorities of the USA. Every day, dozens of riots are occurring all over the country. These riots are creating a gap for looting to occur, which it has. Because of this, many businesses are losing out on vast amounts of profit and are having to spend what profits they do have on repairs or additional security to protect their businesses.

 

Due to recent race movements along with a lot of political scandals, businesses are now cutting off distributors and other businesses that they had previously worked with, favoring their moral obligation to causes they believe in. Once again, this has left a lot of businesses that remain on the wrong side of history struggling to find custom, meaning that a lot of businesses have found themselves worried that their own businesses may suffer because of this.

 

Pandemic

This may seem like a confusing topic to conclude as both the USA and Europe are currently dealing with the pandemic as part of everyday life. However, the way in which The USA and Europe are addressing the pandemic are completely different and so their business priorities are much different.

 

In the USA there has been no formal lockdown and citizens have been informed that they can isolate if they wish, but they are free to go about their daily lives as long as they stay precocious and wear masks. Because of this, though some businesses have been hit by fewer customers, most are still working at the same rate that they usually do. This means that a lot of businesses are still flourishing and reaching sales goals that they have set out to reach. However, some businesses have chosen to close for their protection and will remain closed until the pressure of the pandemic subsides.

 

Struggling

Businesses in Europe have been hit a lot worse than those in the USA. This is because there have been country-wide lockdowns put in place which means a lot of businesses have had no choice but to close. Because of this, they have lost out on a vast amount of profit and a lot of businesses have been forced to close permanently.  Fortunately, many local governments have made donations to businesses that seem to be suffering most, but for smaller businesses, this financial aid has not been provided and so they are finding themselves in positions where they have had to close.

 

The main focus for European businesses right now is survival, which can arguably be said to be the priority of all businesses. However, European businesses are under a lot of strain caused by several culminating issues.  Because of this, the priorities of businesses in Europe are very different when comparing the priorities of businesses in the USA right now.

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Business, Developer, Technology

Real-Estate Business for Beginners 

So you have decided to dip your toes into the wonderful world of real-estate. To that, we say: Welcome! You are about to enter a world that is filled with stress, hard work, and risk. But all of these things are minor in comparison to the benefits that come from real-estate.

Financial security from your property investments. Wonderfully designed living spaces and buildings. Fantastic communities and a diverse mix of people are all on offer in this field of business. It’s no wonder so many people are constantly trying to get their foot on the property ladder. So today we are going to go through some of the basics to get you started in the wonderful world of Real-Estate.

Finding the Right Property

The first step to getting into the world of real-estate is, of course, to find some. But this isn’t as easy as it might sound. Not every property you see is fit for purpose. Especially since we are approaching this from the business side rather than the homeowner area. If you are looking for property for living purposes, we recommend this in-depth guide for the first home owner grant in Victoria to help you get your journey started.

When searching for a property to invest in you need to know what your goals are for the property. Are you looking to rent it out? If so you will need to find a property that is based in an area that appeals to renters rather than buyers. Anywhere near a major city or popular areas of work such as factories, hospitals, and offices.

If you are planning to sell a home outright, you want to look in areas that are designed for long-stay living. Residential areas far out from the main city or beachfront properties are always good investments for this.

 

Assessment

The next step is to make sure you carry out a full and in-depth assessment of any property before you buy it. The reason for this is that renovating property costs a fair amount of money. And chances are, if you don’t go in-depth during this stage, you are going to be hit with surprise costs down the line. The biggest killer of anyone’s real-estate aspirations is these hidden costs.

To successfully do this you will need to pay out for a professional assessor to come to examine the property. Do not skimp on this part. Payout more now for good quality assessments so you don’t have to pay out later. If a building is too far gone, we suggest you avoid it. No matter how good a location is, some buildings just aren’t worth your time or money. Leave it for a bigger fish.

 

Building Permits

This is one of the biggest bits of red-tape you are likely to encounter. If you have a new property and intend to make any alterations or changes to the building or the garden, you may need to secure a building permit first. The rules surrounding what you can and can’t do without a permit differ from state to state, and sometimes city to city as well. So make sure you are keeping on top of all your permits at all times.

We recommend hiring a lawyer to make sure all your legal paperwork is done and above board. If you start construction without a permit and get found out you face possible fines, along with the cost of all the work you already did which has now gone to waste.

 

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