Category: Small Business

Small Business, Technology

How to Make your Business HQ More Accessible to the Public 

Image is one of the most important things in the business world. The way you present yourself to a client is vital. You need to be well dressed. Well-groomed. Smelling nice and appearing friendly. The same goes for working with your colleagues. A good appearance translates to a positive impact and great opportunities.

But it isn’t just your image you need to be concerned about. As a business owner, the image of your company is extremely important. In every aspect. A good website. A creative logo. And a good-looking Business HQ.

Why an HQ is Important

Your HQ is the brain and heart of your company. And not every business will have an HQ that is open to the public. But for a lot of businesses, it is very important to have a frontward facing base of operations that is open to the public.

Customers and clients often like to do things face to face. Phone calls and emails are fine. But sometimes they are no substitute for in-person communication. And, as opposed to a website, your HQ is the physical embodiment of your company. It’s personage if you will. So that is why it is important to make your HQ as accessible to the public as possible.

Good Image

The first way of making your HQ more accessible is decoration. Image is everything as we have said. So to that end, you want to avoid something too clinical and boring. Avoid lots of dull edges and boring colors. There is a reason people find hospital decor so depressing. Because it is practical instead of fashionable. So try to avoid that.

Reds, purples, blues, greens. All of these colors, when used right, are warm and inviting. Try to put in some nice furniture for a waiting area and decorate with art around the walls to give clients something to look at.

You will want to make sure your reception staff and all office workers who pass through the HQ are looking sharp as well. You could implement a soft uniform code. Basic guidelines to follow to ensure your staff is presentable. The idea behind all of this is to create a professional-looking atmosphere when clients enter. This will inspire confidence in them and increases your chance of bringing in new customers or keeping old ones. No one wants to do business with a company whose HQ looks run down and decrepit.


Image isn’t the only thing that matters when it comes to accessibility. You need to think about practical accessibility as well. Not everyone has the same functionality when it comes to movement/speech/hearing. It can be difficult for some people to navigate normal infrastructure.

So you might want to consider keeping a portable wheelchair ramp on site for those who need it. Or even installing a permanent one. You could also install audio stations for those who are sight-impaired.

Another great way to make your HQ more accessible is to have receptionists who are trained in sign language. Or an interpreter on staff ready to interpret for any hard of hearing customers. And you will want to ensure you have working elevators or escalators for those clients who find normal stairs too difficult to use.

In business, it is a given fact that to make money you need to spend money. It might seem pointless at times to sink so much money into an interior decoration or staff training for your HQ. Why waste money on something that isn’t sales or marketing? But at the end of the day, a good HQ is its own form of marketing.

Read more
Small Business, Technology

How the Haircare Industry Dominates The Marketing Scene 

When it comes to marketing any form of cosmetic product there are some important techniques to remember if you want your customers to respond positively with the advertising material you release. Nowadays there are strict ethical criteria that must be adhered to within the beauty world, with many things to consider before buying a product it is important that this information is displayed clearly enough for your customers to see.

Another great technique for advertising hair care products is to clearly convey what makes your products different from the others that are already available and how your products can have a unique effect on hair to improve its appearance and quality. An example of how a specialized brand should be advertising their products to their customers can be seen through the many hair loss prevention formulas that are out there, as any professional will tell you pep factor is a great alternative for hairloss, so a brand with a hair loss product should be clearly stating this within their packaging. Using specialist knowledge is a comfort to a customer as they can clearly see what each product will do as well as explaining which ingredients are good for a certain hair care issue.


Using the Right Models

One way that the hair care industry has managed to produce some of the most effective marketing material industry-wide would have to be their use of beautiful perfect models to help customers see what they can achieve. Within any advertising technique and industry, it is important that the results are shown within your marketing material, if you want to reach the big sales numbers then in order to encourage more people to buy your products then it has to be clearly shown to potential customers the benefits of using your brand. This technique of having perfect models in the campaign material for beauty products is effective as everyone wants to look their very best, and are more likely to buy something that promises to improve appearance.


Advertising Products With Natural Ingredients

In this world, it seems that there is a trend amongst the most sought after hair and skin care products with those that state to have natural ingredients within their formula seemingly doing much better. With this new trend in using products including natural ingredients, it seems that many beauty brands are jumping on the bandwagon and bringing out lavish new products with an array of fruit and herb extracts. If you are going to introduce products such as this then it is important that you do it properly, natural ingredients are great when they are not mixed with harsh chemicals that may not be the best to include. If you are going to market your products as natural then you must do right by your customers and ensure that you go for the ingredients that are going to genuinely help remedy an issue rather than looking for the most affordable option.


Clearly Stating What Your Products Can Do

Another way that the beauty and hair care industry has dominated the marketing scene is by keeping things relatively simple, some of the best marketing is that which has a clear message and is nice to look at rather than a hard to follow elaborate advertisement. In the short space of time where a person will be interacting with your marketing material, you should be clear and concise when it comes to telling what your products can do and why a person should buy them rather than looking at an alternative product.


Constructing the Perfect Marketing Material

I would argue that the most likely method in which the hair care industry has developed some of the most effective marketing is through their professional and eye-catching creative work. When you look at a hair care advert, particularly one with natural healthy ingredients the content is usually very pleasing for the eye as well as very clear in what the products can do to improve your hair. By keeping things very simple yet colorful and focussing on the purpose of the product there is no reason why a person within the product’s demographic wouldn’t buy it, causing an increase in revenue for the brand and industry.

Read more
Cyber Security, Small Business

Here Are The Top 7 Cybersecurity Tips For Small Businesses! 

Data security is a huge problem these days. Whether you are talking about the personal or the professional, cyber fraud is slowly threatening sensitive data across small and large business platforms. While it is taking time to identify the criminals behind stealing your data, strengthening safety online is the only measure that can be adopted.

Realizing the efforts of cybersecurity can help small businesses thrive. To realize this aim of protecting data and your own business privacy, cybersecurity initiatives are organized. This helps in effective data management, without the risk of exposing sensitive information to the hands of fraudsters!

Seven important cybersecurity tips for small business platforms:

If you have just started to assemble your business dreams, it is all the more important to realize how important cybersecurity is. If you are negligent of this fact, get some information on strengthening your database online. Exposure of personal information of colleagues and other data mismanagement is the work of a hacker, who is constantly trying to snatch away from details of small businesses.

To avoid falling prey to this situation, here are a few tips that will improve cybersecurity for your business:

  1. Keep a backup always

The expand protection of your business in the online world; all you have to do is to keep a backup of all important files. This can be easily managed through cloud services and other business tools. Make sure that each backup files have their own encryption. This will prevent any kind of security breach and also keep your data secure. Important documents can also be printed and hard copies can be stored as well. This is an additional safety tip that ensures the company’s success amid the cyber-attack conditions.

  1. Passwords are important

If you are not aware of this fact, then you should know that passwords are mandatory when you have a company website. In simple terms, keep a password for everything. Also, avoid an easy password as the hackers have updated software that can hack passwords easily. A combination of numbers, upper and lower case letters makes up a strong password. For every small and large folder, assign a password.

  1. Certification is important-

Yes! Certifications are important when your company website is the center of attention. This is to ensure that the website is not handled by third-party individuals. Only company professionals and owners have the right to manage the site. Keep all these things in focus to reduce the risk of cyber-attack. You can enable separate passcodes for that matter, which only limited employees will have access to. Try to limit important information’s to a small group only

  1. Always train your colleagues about security issues

In order to prevent cyber-attacks, it is also important to train your colleagues for handling emergency conditions. For this, separate sessions to promote basic cybersecurity facts must be conducted. Let the employees know the hazards of interfering with the privacy of the company. By enabling a routine to train each worker of the company, the steps to protect data will be a lot safer.

  1. Monitoring is also mandatory-

Why is monitoring the company website and data on a daily basis important? Well, monitoring involves a whole lot of steps that help in identifying any kind of suspicious activity instantly. For instance, if you notice a personal message popping up your screen every time you try to open a folder, consider this a fishy thing to investigate quickly. Do not take monitoring lightly. You must develop the art of looking into each and every business activity to keep it safe.

  1. Limiting access is an advantage

Limiting access to company folders and other important data files is also a way to step up a notch on cybersecurity. Don’t let everybody access the files. It is a good idea to form a team of individuals for handling files, without letting others know about it. This prevents leakage of sensitive information and even updates are easy to follow.

  1. Keep a backup plan ready

In spite of all the measures taken, if a hacker happens to hack your account, get ready to use your backup plan. Try to fill in the void and take matters into your hand. Take measures that will avoid leakage of personal information at all costs. In the most extreme case, you can file a complaint and take help from the Cybersecurity police.

The advantage of Cybersecurity:

In the business sphere, cybersecurity is mandatory. Hackers are now interested in stealing data from small businesses to fulfill their own personal goals. To stop this from happening, tightening cybersecurity is the only way out. If you have already adopted all strategies when conducting your business online, the obvious advantages are as follows:

  • The primary perk of having strong cybersecurity is that it protects the company website from crashing and infecting it with viruses. Also, all unwanted messages can be stopped if strict measures are taken beforehand.
  • With good cybersecurity, you can protect the website from getting hacked. This means no stealing of data or other information by hackers.
  • Cybersecurity measures limit uploading posts online. You realize the things that are safe and which are equally not safe.
  • Improved cybersecurity measures also help in promoting cyberspace and creating an environment that is safe to use.
  • Lastly, company employees feel safe to operate their own agendas once cybersecurity measures are adopted. They can do away with the fear of exposing their data online.

The final conclusion:

Cybersecurity plays an important role in contributing to at least 10% of the overall success of a business. Thus, you have to take this thing seriously and adopt all sorts of strict measures to take matters under control. The best way to stop cyber-attack is to keep a team of experts handy for monitoring private data. Always keep the pathway of business transactions secure in order to avoid future attacks. Such precautions taken will help the business gain more power and profits!

Read more