Category: Business

Business, Technology

Growing your Business: When you need a Company Lawyer and Why 

As your business begins to grow in terms of the amount of revenue you’re bringing in every year your need for quality legal time on your side also grows, many small business owners would admit that having access to a company lawyer of some sort from the very start of your business dealings would be advisable. However, it is also understandable that not every business can afford to pay lawyers fees until they have grown from their early stages. As you begin to become more successful as a business owner you will have to deal with serious things like retail deals and contracts, having a lawyer allows you to be able to make sure that everything is as it should be in terms of offering a fair deal.  

If you are a business owner and you do not have a company lawyer then continue reading for more information on when to bring a lawyer into your team and how to find someone that is well versed in the laws that are relevant to your company.  

When to Invest in a Company Lawyer

When you initially introduce your business to the world and begin to gradually grow a base of loyal customers it can be easy to become wrapped up in making sure that everything is perfect and you forget about important milestones. If you do not already have a company lawyer I would say that a good time to get one would be once you have started bringing in enough money to comfortably cover the expenses and you begin to progress onto contracted brand deals or retail contracts. If you are not well versed in the law and the proper way to conduct a business then it is important that you have a lawyer onside to help and advise you and make sure you are doing everything you can to protect yourself and your business in legal respect.  

It may seem like another service you have to pay for but won’t actually need but in a scenario where you need legal representation of any kind it is always better to be prepared and not need it than left to defend yourself without professional guidance to make sure you are not being treated unfairly.  

What Does Having Legal Representation Do For Your Company?

Ensuring that you have professional legal representation and guidance in the form of a company lawyer means that your company will be able to navigate a variety of legal situations and contracts whilst making sure that every deal which is conducted results in a positive win for your business. If you were to go into these high-profile deals and contracts alone it is likely that you could miss a point in the small print that could limit your power and profits in the deal.  

Another great aspect of having a company lawyer would be that they will be able to assist you with effectively growing your business to the point where it is very successful and bringing in a  nice annual profit. Lawyers will be able to assist you with contacting influential industry figures by using their exclusive attorney leads to set up private meetings where you can discuss long-term contacts and secure a bright future for your business. All in all, having a lawyer onside in your company team provides a sense of security that no matter what situation you find yourself in with your business you will be able to make sure that you and your company assets are secure.  

How to Find a Quality Lawyer

Now that it has been made clear the sense of security that comes with having a company lawyer you should now be thinking about how to find a lawyer and company that you can trust to represent something as valuable as your personal business. The first thing that I would do is look for local offices in your area and I would say that sometimes the smaller companies with a select group of lawyers under their name are often the best, the smaller companies usually only take on a few clients so that they can make sure they are working with their customers closely and dedicating enough time to them on a weekly basis.  

You could hold interviews and advertise for the position which will give you the opportunity to have someone on one time to have a physical conversation with potential lawyer candidates, this will allow you to get a feel for their personality and judge whether or not they would be a good fit in your company. It is also always a good idea to request references from potential candidates to see how they have worked with previous customers and their success rate in the legal setting.  

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Business, Technology

Breaking Down 6 of the Greatest Advertising Campaigns Ever Made 

Cadbury’s Chocolate

 Cadbury’s have had some great adverts over the years but their most iconic would have to be the advert featuring a gorilla playing the drums to the iconic song Phil Collins, In The Air Tonight. This advert has absolutely nothing to do with chocolate but the iconic scene with Cadbury’s recognizable shade of purple in the background makes for a very interesting advert that is still spoken about to this day. One of the best moments in this advert would have to be the huge drum solo in conjunction with the unique scene of a gorilla behind the drums making this advert even more memorable. The advert itself was released in 2007 and remained on our screens for most of the year before it was replaced.  

Shreddies Cereal

 It seems that the best way to advertise food these days is to come up with the most outrageously unique concept to sell more delicious products. Shreddies are no exception to this with their unique advert showing comedic old ladies knitting every square of cereal. This advert was actually well done with the classic netted design of this cereal fitting perfectly with the story that they were knitted by grandmas. These lovable characters were on our screens for many years with Shreddies actually bringing out many more adverts featuring the Shreddies grandmas after the success of the original broadcast.  

One of the biggest reasons why this advert was so successful was because it had the potential to become a strong brand for the cereal that hasn’t really been achieved by other competing companies, by bringing a story and some context to the product Shreddies are likely to have had a huge sales boost as a result.  

Dumb Ways to Die

An iconic advertisement not about food that did very well when it was released was the iconic Dumb Ways to Die campaign for metro. This animated scene was very simple in design featuring cute characters and a catchy song detailing many comedic ways to die, the point of the advert was to highlight how stupid it is to play around with trains and train tracks by comparing it to many other obscene ways that you could risk your life. The message behind this advert is actually very serious however by taking that message and placing it alongside such a funny and catchy music video I feel that the impact is much more long-lasting. The success of this advertisement led to a second video being created and their success has gone so far that there are now multiple online games that are free to play under the franchise.  


Another great advertising campaign that brought the company that made it a lot of success would have to be Netflix’s 2019 advertisement which featured an ordinary couple watching television. One person enjoys the intro song for a show and the other doesn’t and switches it over, this enrages the person and they begin attacking in the style of some of the characters within Netflix’s most popular shows. This advert has a great balance of comedy as well as showing off some of the most successful shows and movies that are available to watch on Netflix. This advert was quite unique but fits the concept of the services that are offered by Netflix very well. Netflix would have to be one of the most iconic streaming platforms available so a great advert is to be expected from them, in other news about Netflix people have been complaining about their limitations on cross country use, remedying this issue by finding the VPN services that work best with Netflix. 


The Coca-Cola adverts have developed into the one true sign that Christmas is finally here, everyone loves a good Christmas advert but Coca-Cola’s would have to be the most recognized as one of the eBay Christmas advertisements to ever be made. They are very simple in concept usually involving the arrival of the Coca-Cola Christmas trucks, what many people don’t know is that these adverts are released at the same time as the Christmas truck tour that occurs within the UK every year. When you see this advert remember to check out the website to see when the trucks will be in your city, you can visit Santa, enter a competition as well as get yourself some free coke cans, so what’s not to love?  

Elton John – John Lewis Christmas Advert

The final advert on this list would have to be the 2018 Elton John advertisement for John lewis, everyone waits for the John Lewis Christmas advert for so long and with so much anticipation that when this one was released there was a lot of controversies initially. The advert basically goes through a montage of Elton John’s life ending with the moment that he got his first piano for Christmas as a child, the idea that his family worked so hard to get him their shift that set up his future as a world-famous musician was a really touching moment that appealed to many people all over the world.  

 In my opinion, this would have to be one of the best John Lewis Christmas adverts as it combines a number of truly wonderful things, it has a gentle storyline, an iconic figurehead who already has a strong following, and some truly brilliant music to really bring the advert together.  

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Business, Entrepreneur, Technology

How To Conduct a Thorough Business Interview 

There is one vital component that makes any successful company work. More important than the product. More vital than good marketing. And that is a good staff.

Your employees are the backbone of your company. Despite automation seeking to take jobs away from people, there will always be a need for human interaction in any profession. This is why it is important to make sure the staff working for you are on the ball and the right fit for the job offered.

Today we want to walk through all the things you need to know and do to conduct a thorough business interview. There is nothing scarier than attending an interview for a new job. But it can also be quite daunting having to interview people. Having to decide between them on who is the right fit for the job. And then the difficult task of telling the failed applicants the didn’t secure the job.


The first step of the interview process starts long before you ever put out the job advertisement. You need to know exactly what the position entails and the type of person you want to be hiring. This means more than just knowing what qualifications they need and what skills. You need to know what type of person you want to be working for you. What energy and dynamic do you want them to bring. This is especially important if they are going to be integrating into a larger workforce.

After that, you need to put together all the information about the job. Pay rate and benefits. Working hours and the contract. You need to anticipate any questions the interviewee is going to ask and have an answer ready. Remember an interview is also a chance for potential staff to see if they even want to work for you.

After that you can put together the interview you will be conducting.

The Interview

First things first you need to know what questions you are going to ask. You can often find some basic starter questions floating around online. Stuff like going through their CV and making sure they know what they have on it. You’d be surprised how many people don’t know what they have on their CV.

You could then use this or that questions to get to know someone and see if they are a good fit for the work environment. Do they have a good sense of humor? Are they quick on their feet? Questions games are a great way to determine this.

You also want to run them through some hypothetical questions relating to the job positions. Some ‘What If’ scenarios are a fantastic tool to really get a sense of what type of worker they are and if they are right for the position.

Going In-depth

If you have done this right you will have had your interviewee’s CV ahead of time. To make sure you are carrying out a really thorough interview it is wise to do some digging into their references. References are the best way to validate if someone is telling the truth and is a good fit for your company. Don’t be afraid to ask them some really tough questions.

You also can do some internet digging on their educational background and previous places of employment. Read reviews and check school ratings. See if the places they are coming from are good enough.

During the interview make sure you grill your potential new staff. Keep things light, but serious. Ask them about their social habits as well. Do they drink? If so how often? Are they a smoker? This is important as smokers tend to take more breaks during a workday than non-smokers.

Another thing you should do is examine a person’s social media accounts. See what sort of things they are posting and what they get up to. Your staff is the face of your business. If they are debasing themselves online that can reflect very poorly on your companies reputation.


Remember. The interview process is vitally important to the success of your company. So don’t rush it. Take the time to make sure your new staff member is who you need.

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Business, Technology

Why Europe’s Business Priorities are so Different from the USA 

There is an endless list of differences between the USA and Europe. In fact, the two are extremely dissimilar in almost all walks of life, down to culture, fashion, food- nothing remains the same. This may seem peculiar, as the USA is basically a product of all those that have immigrated from Europe and other places around the world.


One of the main places that Europe and the USA differ tremendously is when it comes to business priorities. This is mainly down to the differing laws that each one has and current events occurring in each. Here is why Europe’s business priorities are so different from the USA.



It had to be talked about so we may as well get it out of the way first. One of the main business priorities of Europe right now is amending its business laws in accordance with the difference that Brexit will make to how the business will operate. Once Brexit is completely settled and put into action, businesses with links to Britain will no longer be able to operate like it used to. Businesses that trade products in Britain will now have new taxes that they will have to deal with. There will also be an import tax for any products that are made in Britain and are sold in Europe. Because of this, one of the main focuses of Europe right now is finding new connections that they can exchange with within Europe. Doing this will mean that they won’t have to deal with mass inflation when trading and will alleviate a lot of the stress that businesses have been feeling over the last few years.


Something that European businesses are trying to do is create more homegrown produce, which will be much more sustainable than their regular trade deals. However, there is a slight problem that they have faced when trying to do this, which is an infestation of parasites in colder regions which is making it harder to grow local produce. However, they are working on overcoming this and there are plenty of sites such as that are offering tips on how to deal with these parasite issues.


Though the USA will experience minor changes because of Brexit, they will not be affected as much and will not have to make as many changes as Europe will. This means their priorities will be much different and they will be worrying about other things.


Cultural Events

Following on from the effects of Brexit. It would be impossible to ignore all the cultural changes that are happening in the USA right now that are changing the priorities of the USA. Every day, dozens of riots are occurring all over the country. These riots are creating a gap for looting to occur, which it has. Because of this, many businesses are losing out on vast amounts of profit and are having to spend what profits they do have on repairs or additional security to protect their businesses.


Due to recent race movements along with a lot of political scandals, businesses are now cutting off distributors and other businesses that they had previously worked with, favoring their moral obligation to causes they believe in. Once again, this has left a lot of businesses that remain on the wrong side of history struggling to find custom, meaning that a lot of businesses have found themselves worried that their own businesses may suffer because of this.



This may seem like a confusing topic to conclude as both the USA and Europe are currently dealing with the pandemic as part of everyday life. However, the way in which The USA and Europe are addressing the pandemic are completely different and so their business priorities are much different.


In the USA there has been no formal lockdown and citizens have been informed that they can isolate if they wish, but they are free to go about their daily lives as long as they stay precocious and wear masks. Because of this, though some businesses have been hit by fewer customers, most are still working at the same rate that they usually do. This means that a lot of businesses are still flourishing and reaching sales goals that they have set out to reach. However, some businesses have chosen to close for their protection and will remain closed until the pressure of the pandemic subsides.



Businesses in Europe have been hit a lot worse than those in the USA. This is because there have been country-wide lockdowns put in place which means a lot of businesses have had no choice but to close. Because of this, they have lost out on a vast amount of profit and a lot of businesses have been forced to close permanently.  Fortunately, many local governments have made donations to businesses that seem to be suffering most, but for smaller businesses, this financial aid has not been provided and so they are finding themselves in positions where they have had to close.


The main focus for European businesses right now is survival, which can arguably be said to be the priority of all businesses. However, European businesses are under a lot of strain caused by several culminating issues.  Because of this, the priorities of businesses in Europe are very different when comparing the priorities of businesses in the USA right now.

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Business, Developer, Technology

Real-Estate Business for Beginners 

So you have decided to dip your toes into the wonderful world of real-estate. To that, we say: Welcome! You are about to enter a world that is filled with stress, hard work, and risk. But all of these things are minor in comparison to the benefits that come from real-estate.

Financial security from your property investments. Wonderfully designed living spaces and buildings. Fantastic communities and a diverse mix of people are all on offer in this field of business. It’s no wonder so many people are constantly trying to get their foot on the property ladder. So today we are going to go through some of the basics to get you started in the wonderful world of Real-Estate.

Finding the Right Property

The first step to getting into the world of real-estate is, of course, to find some. But this isn’t as easy as it might sound. Not every property you see is fit for purpose. Especially since we are approaching this from the business side rather than the homeowner area. If you are looking for property for living purposes, we recommend this in-depth guide for the first home owner grant in Victoria to help you get your journey started.

When searching for a property to invest in you need to know what your goals are for the property. Are you looking to rent it out? If so you will need to find a property that is based in an area that appeals to renters rather than buyers. Anywhere near a major city or popular areas of work such as factories, hospitals, and offices.

If you are planning to sell a home outright, you want to look in areas that are designed for long-stay living. Residential areas far out from the main city or beachfront properties are always good investments for this.



The next step is to make sure you carry out a full and in-depth assessment of any property before you buy it. The reason for this is that renovating property costs a fair amount of money. And chances are, if you don’t go in-depth during this stage, you are going to be hit with surprise costs down the line. The biggest killer of anyone’s real-estate aspirations is these hidden costs.

To successfully do this you will need to pay out for a professional assessor to come to examine the property. Do not skimp on this part. Payout more now for good quality assessments so you don’t have to pay out later. If a building is too far gone, we suggest you avoid it. No matter how good a location is, some buildings just aren’t worth your time or money. Leave it for a bigger fish.


Building Permits

This is one of the biggest bits of red-tape you are likely to encounter. If you have a new property and intend to make any alterations or changes to the building or the garden, you may need to secure a building permit first. The rules surrounding what you can and can’t do without a permit differ from state to state, and sometimes city to city as well. So make sure you are keeping on top of all your permits at all times.

We recommend hiring a lawyer to make sure all your legal paperwork is done and above board. If you start construction without a permit and get found out you face possible fines, along with the cost of all the work you already did which has now gone to waste.


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Business, Crm

How Businesses are Using Technology to Solve Multiple Business Problems 

Successful companies and businesses have already started realizing that investing in better technology can lead to optimal business results and outcomes in long run. Financially successful businesses are now allotting a major part of their budget in to technology. Technology is commonly leveraged today by different businesses to solve moderate to complex business problems related to customer support, management, decision making and advertising. They are adopting different technologies and software programs to solve different business problems successfully. The entire process of problem solving in a business involves collecting and analyzing business data and coming forth with solutions that can solve the issues within the business.

Enterprise Resource Planning     

Most of the small businesses never consider the term “enterprise” equal to mom-and-pop and local business. There are several enterprise resource planning software developers who are now focusing on customizing the software to meet the end needs of mid-sized and small businesses. The successful multinational mega industries and businesses are already using ERP to solve most of the business problems efficiently in varied departments, including finance, accounting, manufacturing as well as sales. When any blockage occurs within the business process, the management team use different technologies to solve the problems.

Small businesses can make use of scaled down version of ERP software that can help them coordinate the back and front office activities efficiently.

Collaborative Tools

Many multinational companies have their branch offices at different locations and all are functioning independently from each other. Managers, working professionals and operation heads in all the branches need dedicated tools to keep the operation running smoothly and help the location stay on same page with business practices and policies which are escalated to the head office. Such technologies ensure uniform level of services for customers that carry a name, regardless of their physical location.

Collaborative tools can solve multiple problems and help multiple small business locations to conduct businesses on behalf of large organization and corporate entities. Instead of wasting money on regular travels of managers and vice presidents to each location, you must invest in collaborative tools to ensure business conformity and it allows all branches to join in a uniform platform via video webcast and conference. In such a setting, most of the problems can be solved by bringing them to attention of all business heads and decisions can be made commonly after voice vote and analyzing.

Business Analysing Tools  

Business can afford to hire dedicated staff and professionals to operate a separate department of business analytics. But for small businesses, the owner and the managers are the head of the businesses that look after the entire business process. So, instead of outsourcing the function or hiring professionals, small businesses can opt for the business analysis tools to crunch data. For instance, if the sales performance in the first quarter is below average because of lower customer traffic, the manager can plug the data into spreadsheet to conduct sensitive data analysis about the future performance. If the sales are expected to fall again in future, business can look for other methods like advertising to solve the problems related to falling revenues.

Decision Support System

Concerns and predictions that computer systems are likely to overtake and out think human intellects are completely upon us. Decision support system is not a new concept indeed. But as the processing power of computers is increasing, the role of these machines is becoming quite important for businesses in crucial decision making process. It helps businesses to make wise and informed business decisions.

The system actually focuses on compiling all the raw data of businesses and helping the businesses to predict the problems that can’t be foreseen by human alone. Another effective way in which business can now use the system in an artificial intelligence  or AI technology to help professionals make informed decisions when they face any issue during customer handling.

CRM Systems

While ERM system mainly focuses on business operations, the CRM system externally focuses on customers of businesses. The primary goal of the technology is to create comprehensive database of customers which can be used by businesses to heighten their sales, revenue, improve customer retention and make good relationship with customers. It efficiently offers individualized or personalized experience to all customers.

The CRM platforms come with a variety of sales, marketing and service automation abilities that allow the professionals to monitor continually and improvise the customer support and satisfaction. It is the most effective system that can capture almost infinite amount of customer data and allows professional use the data to refine and personalize the marketing offers as well as sales pitches as per customer needs.


The interpretation, discovery, communication of useful patterns in data, Analytics has emerged as the most essential tool for all businesses today that are looking for strategic investment of their resources. There are different analytic tools online that extend to different areas like behavioural analytics software which are widely used to assess the potential candidates, predictive analytics that find for signals about where specific market may be going and educational analytics that improvise the education.

Without data collection, it won’t be possible to pinpoint the areas of concern or evaluate the performance of a business. Analytics perform this job and help organizations and businesses to create a chart and database to succeed in their competitive ocean.

AI Technology

AI technology or Artificial Intelligence has been designed to learn from the interactions over time and optimize the relevance and utility. Today AI technology is being used by almost all businesses. The technology can collect data at a much higher rate than human and this makes it perfect solution for faster routine tasks like setting up calendars to working on complex projects and more. AI technology is being used mainly to heighten the support teams and offer them early self service to customers. The technology is likely to improve in future to enhance its utility with the users.

So, this is how businesses are leveraging technology today to overcome from a variety of business problems efficiently.

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Apps, Business, Social Media

Twitter In Your Business – Guide for Beginners 

With more people in the world looking for endless stuff on the internet to find the answer to your question, it has never been more important to business owners online be present in every corner online and reduce the risk of falling behind.

While the power of digital advertising strategies – such as pay per click or SEO is unprecedented in its strength with respect to sales, use Twitter correctly can also help you get easy dividends. If you consider yourself a beginner on , here are some quick tips to get started.

First What is Twitter?

First, it is important to understand that Twitter is a social network where you can follow friends, trends and more. After being followed (signed), you will be able to communicate with your contacts via a message with 140 characters known as a tweet.

Through these messages you will be able to link almost any type of content on the web, if it is a challenge blog , a picture, video or your own website. You can go directly to a follower linking your user name – the name that begins with the “@” sign.

So how should you configure your Twitter account?

Now that you know the basics, it’s time to use it to your advantage. The uniqueness of Twitter is its system of short, quick messages, that is why it is a faster tool to disseminate information compared to Facebook, for example.

In this small period of time that you can use to your advantage, valuable and informative messages that can be shared via the online network to an unprecedented speed.

The cast of choosing your username on Twitter is important and must get it right, because while you can change your name tag, your username stays with you forever.

It is always better to choose the name of your company , therefore, must create a brand that people can recognize and trust. If your preferred name is not available, look for one that is still relevant to your business offerings and thus prevent users are stretched confusing. It is also important to add a picture to your profile on your page.

You must be careful of adding too many followers on your Twitter account

While constantly add followers is important, you must be careful not to be too liberal or otherwise you might get a warning from the same Twitter.

Twitter has strict rules about what they consider aggressive, and if you are found guilty after they have spoken your account, your account could get suspended – that happens is not the best start to your Twitter campaign .

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Business, Internet

3 Reasons Why Application Whitelisting Is Right For Your Business 

If you run a business of any kind, you will have an online presence, and the very fact that you are connected to the Internet, means that your critical data is open to cyber-attack. Traditional anti-virus programs use the blacklisting approach, which was fine at first, but as time passed, the database files grew, as the program must be informed about every known malicious code, and with new viruses coming out on a daily basis, this is a time consuming task. Application whitelisting uses the opposite approach and basically, the only files that are allowed to execute are tried and tested files that have been included in the whitelist that you create. Here are just a few of the benefits you can expect to enjoy with whitelisting solutions.

One thing about the traditional anti-virus programs is they are very bulky, with huge virus definition databases that must be updated on a daily basis. This is essential, as blacklisting involves logging all known viruses and constantly scanning for their presence, and with large software packages that must be installed at every workstation, this takes up a significant amount of your computing power, which would be better utilised by creating marketing campaigns or analysing data. Application whitelisting is all about creating a list of tried and trusted files and only these are allowed to run, irrespective of anything.

Blacklisting applications does not give you complete protection, as a virus that is unknown to the program will not be noticed, and with new viruses emerging daily, this is something you cannot afford to allow. Whitelisting means absolutely nothing can execute if it isn’t on the whitelist. This ensures that even a new virus is unable to infect any of your machines, and once in place, it is easy to use, and what’s more, takes up very little drive space. The software is very flexible and is suitable for every type of business, regardless of size, and by enlisting the help of the developer, you can have the system in place and say goodbye to that bulky blacklisting program that drains your computing resources and provides less than complete protection.

Real time reporting allows you to keep your finger on the pulse, so to speak, and from a single screen, you can see an overview of every single file in your organisation, regardless of how many offices you have. Detection is essential, and you can instantly detect anything that is unknown by configuring the system, and once a suspicious file is found, you can discover its origin and quarantine it until you have scanned the contents. Modern viruses have the ability to change their name and location, and there are tools to track this, which enables you to weed out anything suspicious.

If you would like to know more about application whitelisting and how it can help your company, an online search will take you to the website of a reputable developer who can create the ideal virus protection solution.

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Retail Giant Ebay Acquires Where for $135 Million 

According to our contacts at the company and confirmed by PayPal this morning, Boston based Where has been acquired by internet giant Ebay. The news of this deal was brought to our attention late last week, but also included rumors of other giants like RIM also putting in bids. According to sources very close to the deal the price tag for Where was reported at $135 million.

Where is set to report to the Paypal business unit within Ebay. And according to a PayPal spokesperson Anuj Nayer “Ebay and PayPal are both investing in multi-channel commerce and the online to offline experience,” he explains, “this acquisition represents that.”

When you talk about big news for Boston, this is it. Where has been heads down building a fantastic product and are now joining a world class team at Ebay. Combining Where’s location based services with Paypal’s payment system will drive huge innovation in the mobile payments field.

In a blog post by the PayPal team they commented on the integration, “As a first step, we plan to integrate PayPal into the WHERE mobile app to make it even easier for PayPal customers to take advantage of the local deals. As John Donahoe said at analyst day, eBay Inc. is at the forefront of a new retail landscape, which is more convenient, more accessible, more local and – and more relevant to more consumers than ever before.”

We have covered Where extensively over the past year from when their app first got the check-in feature, to their acquisition of LocalGingerGeofencing patent and huge milestone of delivering over a billion mobile ads a month. Check out the Where tag for all of our coverage.

Where was founded in 2004 and has received just over $19 million in funding. Their mobile app boasts over 4 million active users a month across all devices, and just recently entered the daily deals space with NearBuys.

Here is an internal picture from Mike Bernardi, the company’s mobile UX lead, of CEO Walt Doyle telling the Where team about the acquisition.

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