It’s obvious that print is on the decline – falling short on cost effectiveness, reach, and overall practicality of digital media forms.
By utilizing Internet sources, readers can instantly and ubiquitously find all the content that would otherwise be stuck on the pages of some newsstand’s magazine rack. Reading is faster and easier online, but that doesn’t mean that people don’t like the experience of print materials. There is something satisfying about thumbing through the pages of a glossy magazine – an interaction which I believe to be the reason many printed publications are still hanging on.
There’s no doubt that print media will slowly be phased out by the accessibility and convenience of digital online media, even if people are reluctant to abandon the experience of bound pages. However, Zmags, headquartered in Boston, may have the technology for the experience of printed content to live on in the form of interactive digital magazines. (more…)


