DBMS's have come a long way over the years. Vertica Systems is leading the way.

Vertica Systems, located in Billerica, Mass., isn’t your mother’s data base management system (DBMS).

Vertica recently built new uber-powerful software to manage huge amounts of data that linearly scales and automatically distributes to Vertica’s customers.

As Vertica CEO Chris Lynch explained to me, their biggest differentiating point from competitors is their speed of data turnover. Most DBMS’s can return usable data to customers in days, or at best, hours. Vertica returns data in close to real-time, allowing companies to use their data more effectively.

As Vertica’s VP of Products and Business Development Colin Mahony told me, their software was built with only one question in mind for their customers: “What is the ROI?”

If return on investment is something that gets companies excited about digital and software investment, we don’t know what is.

In case you don’t know how DBMS’s benefit businesses, here is an example of how Vertica can benefit a telecommunications company that Mahony offered. Let’s say a large number of customers were dropping calls on a certain stretch of highway, Vertica can identify that almost immediately and report it to the telecommunications client. This would allow the telecommunications company to immediately identify a dead zone for service and quickly begin to remedy the problem.

“Any industry that needs to improve time or save money needs analytics,” said Lynch. (more…)