All Posts Tagged ‘The Second Glass’

Kyle Psaty

Alphabet Arm on: 5 Smokin’ Hot Brands in Boston

Alphabet Arm LogoThey’re the undisputed kings of underground graphic design in Boston. The cats over at Alphabet Arm Design, founded in 2001 and located on Harrison Avenue in Boston’s South End, have developed design elements and whole brand campaigns for top music acts like The Fray and Sarah Borges and the Broken Singles, as well as some rockin’ local startups. (More on that at the end of this post.)

You might recognize their brand, because fans of the agency have pasted stickers featuring their logos on every bus stop and street corner in Boston.

Since Alphabet Arm are arguably the coolest brand creators in Boston, we thought we asked Founder Aaron Belyea and Designer Ryan Frease to sit down with us and pinpoint five of their favorite brands from in and around the city. They only stipulation? They couldn’t talk about anything they created. What Belyea and Frease came back with were five of the most smokin’ hot logo and brand strategies we could have imagined.

They’re not all startups, but the stuff Alphabet Arm mentions in this post and the reasons they like them are well worth the read. And for all you startupers out there, head to the bottom of the post for three additional brand strategies BostInnovation likes that Alphabet Arm designed — there’s plenty of startup-ey goodness in this article!

Without further ado, here’s what Alphabet Arm came up with: (more…)

Marissa Lowman

DartBoston Turns One Year Old, Pokes Holes in Peekaboo Mobile

DartBoston Logo

DartBoston was Pokin' Holes again last night

Last night, DartBoston, a Boston-based organization of young people helping one another start companies, celebrated its first birthday at Bocoup Loft, a web development startup in Fort Point.

The scene was celebratory, but it was still business as usual for the young entrepreneurs in attendance. Cortlandt Johnson, one of the co-founders, hosted the 48th episode of Pokin’ Holes, Dart’s signature online video show, which features a different local startup in each episode. The company on the hot seat for this go-around was Peekaboo Mobile, which we’ve told you about before, and as usual, the founders presented before the audience and then discussion was opened up to three panelists, who “poke holes” in the company and generate ideas for improvement.

Peekaboo Mobile LogoThe show, which was originally held weekly at bars around Boston, transitioned to a monthly format this month. Both Pokin’ Holes and Capitalize, another monthly show hosted by DartBoston in which an early-stage startup pitches their company to a venture capital firm, are live streamed on the Dart website. On average, 40 people watch the shows live online. Viewers can also participate in a live chat discussion while the episode streams live. One rule that DartBoston has stuck to throughout the past year is that the company founders have to be under 30. This gives young startupers a chance to gain both public speaking experience and publicity in a community that tends to favor and reward companies founded by more established entrepreneurs.

Peekaboo Mobile, whose motto is “where deals find you,” offers users local coupons that they can redeem via an iPhone application, and was co-founded by Mike Fruzzetti and Ben Dolgoff. Don’t worry Android and Blackberry users; they will soon have an application for you too. (more…)

Ali Powell

Inside a VC Pitch with The Second Glass and New Atlantic Ventures

DartBoston's Capitalize Logo

DartBoston's Capitalize pairs VCs with entrepreneurs

Last night, I got to sit in on a VC pitch at the Venture Café inside the Cambridge Innovation Center. It wasn’t just me. Dozens of startupers were lucky enough to sit in on the boardroom pitch to New Atlantic Ventures. The Second Glass founder Tyler Balliet and co-founder and marketing director Morgan First jumped in feet first despite the unusual fact that there was an audience.

The event was DartBoston‘s Capitalize, and attendees were there to get an inside look of a face-to-face pitch and hear useful feedback from New Atlantic Ventures partner Stephen Marcus, who was honest and resourceful in his reactions.

The Second GlassThe Second Glass is providing wineries a way to tap into consumers in the 21-35 age range. The platform will integrate content, SEO, and blogging to enable wineries to tap new clientele as well as sustain them over time. The Second Glass is turning wine tastings into direct sales for wineries that need access to this demographic by giving tasters a place to follow up on the wines they enjoy most.

Most people in this targeted age range are either 1.) Buying wine based on advice from their knowledgeable vino-drinking friends or 2.) Buying wine based on what the liquor store clerk is telling them they’ll like. How can the wineries tap the 12 million millennials who drink wine currently? The Second Glass believes it has the answer to this problem. (more…)

Jennie White

The Second Glass Goes Mobile in Time for Wine Riot: m.secondglass.com

The Second Glass started developing the site just 3 weeks ago!

What happens to you at wine tastings? Chances are you get a little forgetful, a little overwhelmed, and a little tipsy. You just paid $50 for a ticket and tried all of this delicious wine, but now it’s a lost, drunken memory. Fear not wine drinkers, The Second Glass is now adding a mobile website to make remembering wines easier.

The Second Glass, a company that’s been bringing wine to the masses through educational wine tastings, events, and newsletters will officially launch their mobile website at the Wine Riot event this weekend.

The Second Glass’ mobile website is a simple idea, but it will make you a wine connoisseur in no time. The mobile website lists for you all the winery’s booths at the weekend-long wine expo. The list includes the number of the booth, the wines being sampled there, the region of the wine, and how much it costs.

After you sample a wine at the booth you can then rate the wine with either two “thumbs up,” “one thumb up,” or “meh” (meaning you don’t like it). The wines you rate at Wine Riot will be stored in “My Wines,” a section of the mobile site where you can keep track of the wines you liked based on how many “thumbs up” you gave them. (more…)

Jennie White

Wine Riot: Not Your Average Wine Expo

Wine Riot will kick off Boston's summer.

With all this talk about the iPad and online gaming it’s time to loosen up a little bit… with a glass of wine or, a weekend of wine. Grab your girlfriends, boyfriends, or round up a hot date for the Second Glass’ 3rd Annual Wine Riot on April 16th and 17th.

Point blank: Wine Riot is sexier than your average wine expo.

Ladies, it’s a weekend filled with tons of good, inexpensive wine; can you say time to unwind? Guys, are you wondering where the women of Boston will be on the weekend of the 16th? Why at Wine Riot. This is not your parent’s wine expo filled with snobs and bottles of wine that cost more then last month’s rent.

“What makes us stand out the most? It’s an event run by 20-30 somethings for 20-30 somethings; most wine expos aren’t geared to that audience,” Morgan First, The Second Glass’ Marketing and Community director, told me. Most wine expos don’t include temporary tattoos, top hats, and photo booths either—Wine Riot has all of those. (more…)

Kyle Psaty

New Leaf Legal: Local Lawyers Form “Startup” Firm

Truly, a law firm for the Millennial Generation

New Leaf Legal, Boston-born and currently located in WorkBar on Atlantic Avenue, is a brand new firm of young lawyers out to make a difference in the entrepreneurial world by being entrepreneurs themselves.

It’s nothing new. Lawyers start firms all the time. But that doesn’t mean they diverge from the practices in use at massive law firms when they strike out on their own. That’s where New Leaf differs. (Hence the name.)

“[Being a startup] gives us a real opportunity to relate,” says Jessica Manganello, a corporate law specialist at New Leaf. “We’ve worked with a lot of startups, and the fact that we’re doing this ourselves takes the ‘ivory tower’ element out of it. We can relate.” (more…)