They’re the undisputed kings of underground graphic design in Boston. The cats over at Alphabet Arm Design, founded in 2001 and located on Harrison Avenue in Boston’s South End, have developed design elements and whole brand campaigns for top music acts like The Fray and Sarah Borges and the Broken Singles, as well as some rockin’ local startups. (More on that at the end of this post.)
You might recognize their brand, because fans of the agency have pasted stickers featuring their logos on every bus stop and street corner in Boston.
Since Alphabet Arm are arguably the coolest brand creators in Boston, we thought we asked Founder Aaron Belyea and Designer Ryan Frease to sit down with us and pinpoint five of their favorite brands from in and around the city. They only stipulation? They couldn’t talk about anything they created. What Belyea and Frease came back with were five of the most smokin’ hot logo and brand strategies we could have imagined.
They’re not all startups, but the stuff Alphabet Arm mentions in this post and the reasons they like them are well worth the read. And for all you startupers out there, head to the bottom of the post for three additional brand strategies BostInnovation likes that Alphabet Arm designed — there’s plenty of startup-ey goodness in this article!
Without further ado, here’s what Alphabet Arm came up with: (more…)











