Music and technology have always had a special relationship. With the exception of mini-discs, which appeared to have a bright future before being crudely crushed under the jackboot of mp3s, technology has been at the forefront of ensuring music retains a special place in popular culture for many decades.
Today, the badge of mainstream acceptance has gone further than ever before with the explosion of video games designed to combine the musical experience with gaming dexterity and cool graphics. At the forefront of this revolution is Cambridge-based Harmonix Music Systems, the original developer of Guitar Hero (2005) and the maker of the hugely successful multi-player gaming experience that is Rock Band (2007).
In 2009, the company released The Beatles: Rock Band, which gave us all the chance to be John, Paul, George or Ringo, (although sadly there was no Yoko Ono option) and that game was voted Best Music Game at the ’09 Video Game Awards.
In June 2010, the second specific Rock Band title will be released with Green Day bringing their brand of pop-punk to the gaming platforms and the lack of songs from the Nimrod (album) era will concern only the truly devoted. However it is the latest development from Harmonix that is causing a wave of interest amongst the musical gaming community:
In March of this year, the company launched Rock Band Network (RBN) which was designed specifically to allow people to create their own music for the system. Thus, Harmonix opened it’s doors (and downloads) to lesser-known bands. What Harmonix has done is invite the musicians to create a gaming experience that will introduce their songs to new audiences and (hopefully) provide a revenue stream to allow them to tour and produce more product. Harmonix, in turn, hopes to cash in as well.
I met with John Drake, program manager at RBN, last week to talk about the company’s motivation for creating this new music marketplace. (more…)