The startup world is a place where tooth-and-nail dominance is key. …Sometimes.
Many companies squash the competition to thrive, systematically gaining market share by removing competitors from the equation. The great Warren Buffett, currently Forbes magazine’s third-richest man in the world, advocates to entrepreneurs the oft-mentioned analogy of “building an economic moat” around a company to insulate it from industry “invaders.”
But sometimes simply creating a better system is enough to take a company to the next level.
While Wakefield, Mass.-based HubCast is certainly working to isolate itself ahead of the pack as the best option for global printing services — and doing a heck of a job with clients like Microsoft and Cisco — their business model actually involves finding the best mom-and-pop printers in a region and leveraging their quality to fill orders for marketing collateral, fliers, business cards and more.
Their pitch is simple and unbelievably appealing. (more…)
