The world of marketing as we once knew it has changed dramatically in the past five years alone. It has moved away from traditional media marketing including TV, radio and magazine advertisements, and is now more present than ever on the Internet, mobile phones, and other new media outlets.
As Brian Halligan, CEO of locally-based marketing software provider HubSpot, wrote in a recent blog post, Boston was first described as the ‘hub’ of the universe by Oliver Wendell Holmes nearly 100 years ago, and it’s now the hub of New Marketing. That fact will soon be celebrated at FutureM from October 4-8.
FutureM, organized by our friends at MITX, will be the first ever week-long marketing summit featuring the brightest in the field, including entrepreneurs and technology gurus alike. Massachusetts is rich in mobile advertisers, analytics experts, pioneers in online communities and video bloggers. There was no better place for FutureM to start than right here in Boston.
We at BostInnovation are very excited to follow and attend this first-ever event. We truly believe Boston to be a city that is innovative, technologically advanced, and marketing-centric — and we hope FutureM can communicate some of that with a week of celebration and information.
We have seen the rise of many now-famous marketers and technology evangelists right here in Boston, including Chris Brogan, David Meerman Scott, Edward Boches, Seth Godin and Halligan; solid proof that we are breeding next generation marketers seeking to disrupt and improve the marketing arena.
Many of these professionals are sure to attend, along with a brilliant following of committee members including: Joe Grimaldi, CEO of Mullen; Kiki Mills, President of MITX; Chris Hughes, Co-Founder of Facebook and Dave Balter, Founder and CEO of BzzAgent. (more…)






