
Daily Grommet: A place where community counts
Due to the nature of our publication, BostInnovation’s staff is always impressed by a company that can really churn out high quality online content. Lexington-based Daily Grommet does just that, creating awesome videos each day to promote a new invention the site’s visitors have never heard of before. They then sell the featured item for a cut of the profits.
The company’s method of finding new goods involves what founder Jules Pieri calls “Citizen Commerce™” — They find many of the products they profile through recommendations from site visitors.
Apparently, the $3.4M round of funding Daily Grommet received this week has sort of a citizen slant to it also — one of the angel investors backing this round actually owns the company behind a product Daily Grommet has featured and sold. Apparently Mike Huebner, CEO of Atlanta-based Stuffitts, was so satisfied with his experience with Daily Grommet, he called out of the blue a few weeks ago to ask if he could help back the company financially.
“[Mike] was one of our suppliers,” said Pieri today. “He contacted us and mentioned that he’s an angel investor and his strategy is to only invest in companies where he is a customer — where he’s being treated the way anyone else would be treated. That was really exciting for me, because what we did for Stuffitts was nothing extraordinary. I think what we do is extrordinary, but there was nothing about what we did for him that was different from what we do any other day. That was exciting to have that validation.” (more…)