If you use Twitter, you know it can sometimes be more of a crossroads than anything else. Often, we see our favorite tweeters take time off from participating and, without even thinking about it, we’re on to the next thing. It’s for this reason that I thought I’d share a few of my favorite, most engaging local startup companies on Twitter right now.
Thanks to Jason Evanish of Greenhorn Connect, who showed me Marsh Sutherland’s list of Boston startups, I’ve scoured the local Twittersphere and found you what I think are the hottest Boston startups on Twitter.
1. The Daily Grommet- 3,268 followers- The Daily Grommet is an online marketplace that features new products daily. Based in Lexington, Mass., The Daily Grommet is not only tweeting about the latest products to hit the market, but they’re doing their part for the Twitter community and getting engaged. Expect @replies, #FollowFridays, and tips for entrepreneurs. Yeah, I’ll say it: Girl Power!
2. Harvest Power- 1,162 followers- Ashley Metz mentioned Harvest Power early this month when she did a feature on them and their innovative compost technology. Who knew a clean-tech company could have such a cool tweet stream? For all of you interested in clean-tech or just trying to go be a little more green, Harvest Power is an account you should follow. They’re tweeting cool national stories about the things being done to reduce waste and giving props to bloggers who are writing about the clean-tech space.
3. Social Grow- 16,128 followers- Social Grow is a Windows (and soon to be Mac) desktop application that helps you connect with friends on various social networks. Their Twitter following is impressive and is one of the highest we’ve seen in comparison to other area startups. They’re tweeting out data on networks like Twitter and keeping us updated on their much-anticipated Mac software launch.
4. The Second Glass-3,313 followers- We might share an office space with The Second Glass, but we can’t ignore their Twitter page. The Second Glass is bringing wine to the masses; their e-newsletters, tweets, and publications are easy to consume and understand. They’re bringing local, young wine lovers information about where to get their favorite cheap wines and so much more. Look for tweets about their temporary tattoos and cools things of all kinds going on in Boston.
5. Zeo-1,639 followers- The Zeo headband monitors your sleep cycle and then gives you daily reports about when you were in light, deep, and REM sleep. The cool thing about their Twitter engagement is that the share all kinds of sleep facts, and that’s something we could all know a little more about. This is a company that’s really keeping the conversation flowing — asking questions, sharing facts, and helping people find solutions to sleep problems, even when those solutions aren’t all about Zeo. Learn cool stuff about the REM cycle, Zeo’s sweet technology, and what they’re doing to change the way you sleep by following them.
It’s important to have a designated tweeter at your startup so you can engage potential customers and establish yourself in the consumer market. It also makes it too easy to get feedback about your products, which can help you iterate faster. That being said, Boston startups, it’s on! It’s time to bring your Twitter game to a higher level.
While your checking out these companies on Twitter, throw a follow to BostInnovation.
Tags: Lists


