Mocospace is bringing social networking to your phone
You probably don’t own an alarm clock; your day starts with your cell phone alarm and ends with a goodnight text message to your best friend. (Or is that just me?)
MocoSpace brings social networking activity to your Internet-ready cell phone and I have to warn you — it could make you even more reliant on that over-sized Giga Pet you have with you during your every waking moment.
In terms of users, MocoSpace is the biggest mobile web community of all time, and people are talking about it — especially in Boston.
This week, I got a chance to sit down with Casey Jones, MocoSpace VP of Business Development and Marketing, and he had some valuable insight on Boston’s mobile community. According to Jones, “Boston is the hub of mobile.” MocoSpace is taking full advantage of the Boston mobile scene by hiring local developers.
So what is Mocospace?
MocoSpace is a mobile web community that allows you to chat and share photos, videos, and music with your friends. You don’t need a smart phone to get going on this site; all you need is access to the mobile web. Basically, if you have the Internet on your cell phone, you’re all set. Like other social networking sites, you’ve got your basic profile picture and information about your relationship status, your school, your birth date, and your interests.
Ka-bam!
Who is using MocoSpace?
MocoSpace is tapping into the Latino and African American demographics big-time; they’re early adopters and trendsetters at the same time for this company. It’s a young group as well, looking to connect with people of similar interests — People looking to interact in an open social space without having to be at a computer.
“MocoSpace is not a product extension like Facebook and MySpace. Mocospace is cross-platform and not P.C.-centric,” Jones noted.
Why is MocoSpace blowing up?
Boom!
MocoSpace has made its mobile website the main focus and that’s paid off; they are now the biggest mobile community out there. Plus, they recently Tweeted that they passed the 100 million page views per day benchmark.
Casey Jones credits the “underground scene” for making MocoSpace a viral phenomenon. MocoSpace doesn’t do any marketing; their hype is all thanks to their users. MocoSpace created a product with plenty of features that was compliant with a lot of devices, and now people can’t help but talk about it.
Not only has the buzz been building for MocoSpace itself, but record companies like Sony also noticed this organic buzz and wanted to capitalize on it.
Mocospace has done interviews with artists like Nas, Ne-Yo, LL Cool J and Hoobastank.
They’ve released exclusive tracks by Rihanna, Alicia Keys and Kelly Clarkson.
Pairing the MocoSpace brand with celebs who are permanent fixtures in the tabloids and top 40 charts is huge. It’s not only benefiting the MocoSpace community, but the artists as well, because this young, urban demographic plays a big role in making or breaking the stars in the long run.
Pow!
Putting so much focus on mobility has set this social network apart from the thousands of Facebook replicas. It’s helped MocoSpace change the game.
What’s the MocoSpace experience like?
I am all about social networking so I took MocoSpace for a spin. I signed up for an account, and started to explore MocoSpace. It’s definitely more MySpace than Facebook, but it’s a cooler, 2010 version of MySpace. MocoSpace’s interface is solid and easier to use than MySpace’s. I uploaded a photo of my dog; in less then three minutes it was approved and posted. MocoSpace is basic, but it works well.
Will MocoSpace be the future of broad, profile-based social networking or are people going remain loyal to Facebook as they begin to use their phones more for to get their daily fix?
Either way, I expect MocoSpace to get bigger and better in 2010. What are your thoughts? Please share them in the comments.
For more on Mocospace, check out their website: http://www.mocospace.com or hit them on Twitter: @Mocospace
